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doi: 10.1016/j.socscimed.2012.02.024 84

Gifting to fans of bold, flavored spirits

Each stage of this timeline brings something new to the table

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

Primarily, flavonoids play an important role in the color and appearance of plants