"So it's a desperate act, and sometimes when you're in danger of irrelevancy, risk is better than irrelevancy." In an interview with CBC News, a spokesperson for the company denied the ads were accusing the media of spreading misinformation, hypocrisy or lies and instead were "just a visual" aimed at regulators, adult consumers and anti-tobacco groups
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Related: World Bank Live: Winning the Tax Wars: Expanding the Global Tax Base: Taxing to Promote Public Goods, Tobacco Taxes WHO: Get ready for plain packaging brochure: World No Tobacco day 2016 Remarks and Slides: Six Lessons from the U.S
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The new Reasons TV commercials are designed to encourage more people to find their own reasons to quit and ODare says they will follow up to see if its been successful
