One decision addressed Vape Nation Ltds television ad for KiK electronic cigarettes in which a man tells a group of friends gathered at an outdoor restaurant that he used to smoke normal cigarettes but after quitting he started smoking e-cigarettes and now prefers them. The ASA determined that the ad was irresponsible because the mans statement could encourage non-smokers to take up using e-cigarettes. Also in December, the ASA banned an ad for Must Have Ltds VIP Electronic Cigarettes that it found indirectly promoted the use of tobacco products because it created a strong association with traditional tobacco smoking and presented it in a sultry and glamorous way. Earlier in the year the authority banned Vapourlites Ltd from running ads that claimed e-cigarettes were a harm reduction alternative to smoking unless the company could substantiate it with robust evidence. Consumers file class-actions While the FDA hasnt taken action against any e-cigarette companies for advertising claims, at least two are facing class-action lawsuits

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What is even more infuriating is that every word in the entire menu is either written sans capitalization or COMPRISED ENTIRELY OF CAPSLOCKED TITLES OR DESCRIPTIONS, yet, the N in 01 - to - Nothing is given the noticeable privilege of being uppercased
By failing to educate smokers about the relative risks of vaping versus smoking, the FDA perpetuates myths and stigmas that undermine its own public health goals
Understanding the groups vulnerable to tobacco product use, identifying factors that influence this vulnerability, and examining different approaches to mitigating these factors is imperative to curbing the detrimental effects of the tobacco epidemic