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The research follows the introduction of the landmark Tobacco and Vapes Bill, which recently passed second reading in the House of Commons

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Nicotine impacts brain development, negatively alter neural pathways, potentially leading to developmental issues related to attention and learning

The lack of awareness in the UK of Iqos and its like, coupled with a diverse and mature vaping market, meant it was currently not clear whether heated tobacco products provide any advantage as an additional potential harm reduction product according to PHE, and it called for further comparison of exposure to heat-not-burn with exposure to vaping devices

A source told the Bureau that at a company-wide event on 12 December 2019, Peter Nixon, the managing director of Philip Morris, revealed that the UK office was being asked to boost sales of Heets, Iqoss flavoured heated tobacco sticks, by 400% in 2020