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For those who appreciate the nuances of premium spirits, enjoying it neat or with a splash of soda water allows the vodka's crisp, clean taste to take center stage

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& R., he promoted Newport cigarettes, devised for them the slogan A Hint of Mint, and wrote a lot of commercials showing young couples frolicking and smoking in bucolic surroundingsprecisely the note that another of his Cancer Society anti-smoking messages took aim at

Each carton contains cigarettes crafted for a lighter smoking experience, distinguishing them from other Camel products with their reduced tar and nicotine content

The smooth character slogan associated with the Old Joe campaign was reportedly intended to impart a dual meaning, indicating that the product itself was literally a smooth, non-irritating smoke, and, in youth slang terms, that the smoker himself had a smooth (slick or cool) personality (5)