Philip Pape: 3:30 She took the scientific concept of the calorie, which researchers used at the time to study malnutrition and make sure people got enough energy, and she reversed the purpose Instead of using calories to help people eat enough, she used them to help people eat less
Smoking especially early on has a way of sticking longer than people expect
An online exhibit from The Center for the Study of Tobacco and Society documents Lorillards advertising alongside interviews with an asbestos expert and a product liability attorney
Here are a couple of examples from the film

Key Features Fully automatic operation no manual tube loading Integrated tobacco grinder for smooth injection 3-level density adjustment customize cigarette tightness Extra-large hopper for extended sessions Works with both 8cm (regular) and 10cm tubes Built-in cigarette counter and digital display Piston-style filling system no grinding or crushing of tobacco Consistent cigarette quality with no ember loss Compact, sleek design built for reliability In the Box Powermatic V+ automatic injector Cleaning kit (brush, pin, rod) Power cable (230V EU plug) User manual Warranty card Receipt or VAT invoice Specifications Tobacco moisture range: 1115% Tube compatibility: 8mm diameter (8cm & 10cm lengths) Power supply: 230V Weight: 4 kg Color: Black Included tools: brush, pin, rod Whether you're producing cigarettes for personal use or in bulk, the Powermatic V+ is built to make the job faster and easier no repetitive loading, no overpacking, and no wasted tobacco