Our goal is to keep the AOV increasing with the help of MaxxSaver
When estimating nicotine consumption from vaping versus smoking, what cannot be overlooked is individual user behaviors
However, the effect was more of a temporary glow rather than a lasting change
Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
He has been with Trading Standards for many years but didn't want to be fully identified because he's worried about the organised crime gangs often supplying these shops
