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26 Thus, clinical encounters present an opportunity for PCPs to inform their patients about the relative risks and benefits of e-cigarette use

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If we dont establish a comprehensive approach and work across agencies, the industry will exploit any loophole or any new opportunity to reach young audiences. The report accuses the tobacco industry of targeting children and young people with over 16,000 e-cigarette flavours, employing colourful branding, influencer partnerships, and innovative digital marketing tactics, including the Metaverse