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Brand strength is the efficacy of a brands performance on intangible measures relative to its competitors

BMC Med Inform Decis Mak 19 , 141 (2019)

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Additionally, age, ethnicity, race, grades in school, tobacco consumption by family members, second-hand smoke exposure, cigarette usage by best friends, usage of other tobacco products, cannabis or alcohol consumption in the previous year, and externalizing and internalizing problems scores were significantly associated with the CSM measures

The industry works to defeat, dilute and delay effective tobacco control measures, wrote Mary Assunta, principal author of the Global Tobacco Industry Interference Index