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Robust Build: Built to last, the POWEROLL is durable and can withstand regular use
When the 2009 Tobacco Control Act prohibited the use of modified risk health descriptors such as light, mild, or low tar in cigarettes, Marlboro circumvented the rule by changing the names of their Marlboro Light cigarettes to Marlboro Gold, while Marlboro Ultra Lights became Marlboro Silver and Marlboro Mild was renamed Marlboro Blue
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It is common to see premium blends sold in boutique 5-pack, 10-pack, or 12-pack configurations, utilizing thicker rigid paperboard and intricate inner trays to present the product as a premium collectible