5.4 Factors associated with response to ad condition and likelihood of use Those exposed to different ad conditions did not differ significantly in responses to product appeal and intentions to try or purchase IQOS (Supplementary Table 1)
Smokers have three to six times the risk of developing gum disease as non-smokers, and this risk increases with the number of cigarettes smoked and the amount of time spent smoking
Aubin HJ, Peiffer G, Stoebner-Delbarre A, Vicaut E, Jeanpetit Y, Solesse A, et al
The brand applies identity at whatever point in the supply chain makes operational sense

(iii) Claims described in paragraph (b)(6) of this section may not be made on the label or in the labeling of a food if the nutrient content of the reference food meets the definition for low sodium. (7) The terms defined in paragraph (b)(6) of this section may be used on the label or in the labeling of meal products as defined in 101.13(l) and main dish products as defined in 101.13(m), provided that: (i) The food contains at least 25 percent less sodium per 100 g of food than an appropriate reference food as described in 101.13(j)(1), and (ii) As required in 101.13(j)(2) for relative claims: (A) The identity of the reference food and the percent (or fraction) that the sodium differs from the reference food are declared in immediate proximity to the most prominent such claim (e.g., reduced sodium eggplant parmigiana dinner 30 percent less sodium per oz (or 3 oz) than our regular eggplant parmigiana dinner)