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In this study, 22 smokers underwent resting-state functional magnetic resonance imaging (rs-fMRI) after abstaining from smoking for 12 hours (state of abstinence, SOA)

Carpenter MJ, Gray KM

"They may not be smoking as much, but the industry has certainly captured their attention when it comes to nicotine use and vaping." Fong agrees, but says the primary focus should be on eliminating the use of tobacco because it releases a cocktail of toxic chemicals when burned

Lord, who is president of Lord, Geller, Federico, had considerable familiarity with the style of cigarette commercials, having been at one time a cigarette-commercial copywriter at the Young & Rubicam agency and at another time a creative supervisor on cigarette accounts at the Benton & Bowles agency