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It popularised cigarettes by linking these tobacco products to modernity, sophistication, and glamour

The industry itself says, "In the absence of any other marketing messages, our packaging -- comprised of the trademark, our design, colour and information -- is the sole communicator of our brand essence

When kids head back to school, keep them on the right track with healthy after-school snacks

Smokers consistently report surprise at Ultra Lights lightness, having anticipated some perceptible substance

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