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Design for usability, not just aesthetics

Chicago Booths Pradeep Chintagunta and Sanjay Dhar, along with their coauthors Ali Goli and Simha Mummalaneni from the University of Washington, explored TV-show viewership data from 92 markets in which cigarettes appeared

An essential car accessory for modern drivers, offering fast, safe, and reliable power wherever your journey takes you

When it comes to giving up cigarettes, famous people experience the same struggles as everyone else

They found that packages of the new non-menthol cigarettes looked like those of the old menthol products but included non-menthol in the package description