Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
By the way, there are also light, translucent fractions of the surrogate
mini FAQ
There are numerous strong and evidence-based reasons to support a ban on cigarette filters
But controversial proposals, including a ban on Hongkongers born after a certain date from buying cigarettes at all are only to be explored further as long-term measures, a source close to the policy decision-making process said
