This finding suggests that attractiveness of a product is more closely related to intention to use more than the perceived health risks of that product, or that smokers do not make clear distinctions between product attractiveness and appeal
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One drawback of this procedure was that only a square-wave puff profile was achievable rather than the bell-shaped puff profile, which is typically specified by standardised machine-smoking methods [12, 13] and also approximated by human smokers
I have wondered why it is that if the tobacco people have no ability to increase the size of their market through advertising, the very few heads of advertising agencies who have refused to accept cigarette-advertising accounts (these include such shrewd manipulators of the market as William Bernbach, of Doyle Dane Bernbach, and the Benton & Bowles agency), in the belief that they would harm the public if they did, should have failed to recognize this supposed basic economic principle of limited advertising effectiveness
