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Industry documents show tobacco companies intentionally leveraged the influence pack colors have on people to attract new customers and instigate brand loyalty (Cheskin, 1965
You care more about cultural perception than box structure
Besides that, these kinds of boxes protect cigarettes from all the damaging factors
During the kid-raising years, when Id sworn off smoke, Id catch myself looking with gauzy nostalgia at the rolling papers displayed behind convenience-store countersBamb and Bugler, Rizla and Raw, E-Z Wider and, of course, Zig-Zags
Following a revision of brand names which saw Golden Virginia Original become 'G V Original' and Golden Virginia Yellow become 'G V Bright Yellow', the new products followed this naming convention and were called 'G V Bright Sunrise' and 'G V Bright Midnight'
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