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Reynolds Tobacco Company Date 1948 Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University

With regular exposure, cotinine may be detectable in the body for up to 8 weeks after the last exposure

The agencys move, therefore, should be wonderful news for just about everyone except tobacco executives

The campaign, centred on a 28-day challenge, is supported by research that shows if a smoker can quit for 28 days, they are five times more likely to quit for good.

[1] [2] This drop has come as we learn more about the health risks posed by cigarettes, as well as new rules on how tobacco companies can advertise the products