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Virginia tobacco is flue-cured (dried in heated barns), high in natural sugars, and produces a bright, mildly sweet smoke

Stillman, Frances A

Menthol offers a cooling sensation that many smokers perceive as smoother and fresher than traditional tobacco

The Premium-to-Discount Gap Is Widening Pricing actions and tax increases continue to push premium brands further from value brands

Without the heavy casing used by most cigarette manufacturers (which typically includes sugars, humectants, cocoa, and licorice on the Burley component), Natural American Spirit reads as cleaner, brighter, slightly grassy, and less sweet