[BMJ Open] Holford TR, Meza R, McKay LA, Clarke L, Racine B, Meza R, Land S, Jeon J, Feuer EJ
to go through these areas to serve, clean and address customers regardless of whether they smoke or not
McClernon FJ, Van Voorhees EE, English J, Hallyburton M, Holdaway A, Kollins SH
Turgano-Yedro M, Trillo-Calvo E, Navarro IRF, Maya-Viejo JD, Gonzlez Villaescusa C, Echave Sustaeta JM, Doa E, Alczar Navarrete B (2023) Inhaler adherence in COPD: a crucial step towards the correct treatment
While the company remains home to established global combustible brands such as Winston and Camel , Shimomura emphasized a strategic shift: We are now driving growth in the Reduced Risk Products category We will prioritise the heated tobacco sector as a priority investment segment. The global HTS segment currently represents around 11% of industry revenues, but projections suggest it could reach approximately 22% by 2035an increase of about US$33 billion between 2025 and 2035
