The absence of tar and other irritants allows existing lung damage to stabilise and, in some cases, show modest improvement
Moreover, smoking is addictive, and quitting the bad habit once it has been acquired becomes a serious problem with time
Some burns, of course, are little more than owies
Find out more You can find out more about Wilder and his approach to film in '"Well, nobodys perfect: Billy Wilder's cynical, classic cinema' on the ACMI website
Reducing young smokers Anti-smoking campaigners have welcomed the changes, with Hazel Cheeseman, from Action on Smoking and Health, saying that the packaging itself has been shown to be a "form of advertising", with the cigarette companies describing it as "their silent salesman"