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It scales up from there to people who make $15 billion globally to pay 10% of that digital ad revenue in taxes

When traditional advertising was banned from television, billboards, and sports sponsorships, tobacco companies shifted their creativity and budgets to the pack itself, transforming it into a seductive tool for branding, social aspiration, and denial of harm

Eta squared was used as a measure for the effect size

WHO Director-General Dr Tedros Adhanom Ghebreyesus told the conference that the taxes could help governments "adjust to the new reality" and bolster their own health systems with the money raised

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