As for heated tobacco products, compared to 2018, smokers who say they have never tried them have decreased by 12 percentage points (from 75% to 62.7%), consequently, Italians who have only tried them are on the rise (from 19% to 22.2%) and, even more, those who have used them (more than doubled compared to 2018) and those who use them regularly (4%), which tripled compared to the previous survey, when they stopped at 1.2%
The key difference with smoke-free alternatives is that in general they do not require burning and thus, do not produce smoke
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For adult buyers, the most important differences are usually soft pack versus hard pack, single pack versus carton, and market-specific packaging details
"We recently hired a full-time director of youth prevention and education, and started to work with schools to help prevent Juul use among students," Gould says