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Although the Juul device delivers a strong dose of nicotine, it is small and therefore easy to hide from parents and teachers, and widespread use has been reported among youth in middle and high schools

The HTP market leader is Philip Morris Internationals (PMI) IQOS, an abbreviation of I Quit Ordinary Smoking, while British American Tobacco (which makes Glo) and Japan Tobacco International (Ploom) are the other key players

Premature deaths caused by cardiovascular diseases, cancer, diabetes mellitus and chronic respiratory diseases are falling at a higher rate than aimed for

IQOS Price-Drop - The Smoking Alternative

Gros fumeur (1,5 paquet/jour) : 12,70 1,5 365 jours = environ 6 000 par an