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We were so young, any thing could be an ecstasy
Furthermore, the campaign had continued despite RJR changing advertisement agencies from McCann, to Young & Rubicam, and finally to Mezzina/Brown Inc
The answer, more often than not, comes down to three things: relentless corporate consolidation, ironclad brand loyalty, and the ability to adapt as consumer habits shift
But If perfection is the enemy of the good, it is also a surefire guarantee of artistic paralysis. But despite the uncertaintyand Mann illustrates this with numbers of stories, including an ill-fated journey to the Mississippi River that, upon arriving, manifested in exactly nothing, save disappointmentthe fact is that the discomfort of not making work eventually becomes so great that making pictures is less painful than not making them, a fact I can attest to when, like Mann, I overcome the paralytic uncertainty and simply load the camera gear into the car
