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For instance, in August 2021, the World E-Cigarette Alliance launched the e-cigarette bus as part of their efforts to support e-cigarettes and help people quit smoking
See How the Quitline Works and Ways to Enroll Quitting Is Hard But Worth It Learn more about how quitting improves your physical, mental, and financial health On Average, Smokers Die 10 Years Earlier Than Nonsmokers
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The original strategy was to try to sell them as healthier than unfiltered cigarettes, but the advertising agency, Leo Burnett Worldwide, ultimately went in another, more successful direction, by ignoring the health implications entirely and selling a lifestyle instead