Against that backdrop, we must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate. At least eight people have died from vaping, while more than 500 others have become sickened with lung issues, according to the Centers for Disease Control and Prevention
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Responding to the fact that cigarettes kill 1,500 people in the UK every week, the bold campaign is designed to shock smokers into behaviour change, leaning into the launch of Kwit, which has already helped millions around the world to quit smoking
This means the industry can grow and continue to attract users before we have the evidence needed to help people make a truly informed decision
As a reminder, a shisha session is equivalent to[2] : Nicotine: 1.5 cigarettes Carbon monoxide: 20 cigarettes Tars: 26 cigarettes Volume of smoke inhaled: 40 cigarettes One gram of shisha tobacco releases between 24 and 80 mg of tar (1), while a cigarette releases 10 mg.[3]
