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The proportion of young people incorrectly saying that vapes are more or equally harmful as tobacco cigarettes has grown from 13% in 2013 to nearly two-thirds (62%) in 2026

In India, for instance, 36% did not know or believe that smoking can cause heart attacks while 51% had similar disbelief or ignorance when it came to strokes

Tobacco remains a key driver for sales within travel retail, but as a supplier you cannot sit still

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Waterpipe tobacco and cigarette smoking: direct comparison of toxicant exposure