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Great minds think alike, as Mom used to say

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Fortunes turned for Marlboro when a Burnet art director scout, Neil McBain, came through the Rolling Plains of Texas, in 1963, looking for rustic settings for a Camay soap advertisement

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The ad then cuts to a model smoking a Virginia Slim, while modern background vocals tell women theyve Come a long, way, baby! The model was Veronica Hamel, who would later be nominated five times for Emmy Awards in the police drama series Hill Street Blues. The loss of tobacco ads nearly all of which were 60 seconds long pushed TV executives to sell more of the cheaper 30- and 15-second ads